Thursday, October 31, 2002

Healthy tea claims 'not proven'

A major tea company has been rapped for claiming that the drink is good for your heart and implying it may help you live longer.

The Advertising Standards Authority (ASA) ruled there was insufficient scientific evidence to back up the claims, made in adverts run by Tetley GB Ltd.

The Food Commission lodged a complaint with the ASA about two posters for Tetley tea.
One was headlined "Tetley (picture of a heart) U" and the other "Go on, live a lot".

The text claimed that "Tetley is rich in antioxidants that can help keep your heart healthy".

The Food Commission argued it was misleading to claim tea had proven health benefits, and that the slogan "Go on, live a lot" misleadingly implied that drinking tea would prolong life.

Source BBC News



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